We keep what you need and clear out what you do not, so your workspace stays fast and our prices stay low.
| Data | How long |
|---|---|
| Post history (captions, times, status) | Forever on paid plans, while you stay subscribed. 30 days on Free |
| Original media files | 90 days after the post is published, then replaced with a thumbnail |
| Pinned media and evergreen media | Kept while it fits within your plan's storage quota |
| Drafts | Drafts untouched for 12 months are removed, after an email reminder |
| Analytics | Kept in line with each platform's rules for its data |
| Cancelled accounts | Read-only for 60 days, then deleted |
| Deletion requests | Completed within 30 days |
To keep a file for longer, open it in the Media library and click Pin.